To those of you who have supported us over the years,
I wanted to update you on some big news.
When we named Armour Supply Co. back in 2017 we didn’t expect to grow into the company we are today. The company started off as a fun side-project and over the years grew into one of the most popular wallet brands in North America.
As we grow, we evolve. After over a year of discussions, we decided 2022 was the year to make a change. We’re still the same team, make the same quality products, support homeless Vets in the USA and Canada, and have the same lifetime warranty.
The only thing that’s changed is we’re now Axwell and we’ll be launching a series of new wallets and accessories you won’t want to miss in 2022.
So what does Axwell mean?
Ax is short for Axe. A tool that dates back to the stone age and has evolved over 1.5 million years. It’s a staple item for any outdoorsman as it can be used as both a tool and a weapon. Just like a quality hand forged axe, Axwell products are designed to last a lifetime.
Well is short for Wellmade. We design and develop every product from scratch with an obsessive dedication to quality, durability, and functionality. The result? Nothing but the best everyday carry products on the market.
New Logo
Armour Wallet vs. Axwell Wallet
Axwell Wallet Collection
New Packaging
Armour Supply Co Product Farewell FAQ's
Are you still going to sell the Armour Wallet / Stealth Box?
Yes, the Armour Wallet and Stealth Box will be available on sale until all stock is sold out. We will only keep a small supply of inventory in our warehouse for warranty replacement purposes.
What about the parts for the Armour Wallet (screws, elastic, etc)?
We still want you to continue using your original Armour Wallet, so if you ever have issues with any of the parts (screws, elastic, money clip, cash strap) we will be happy to send you a pack of replacements for free.
What about the lifetime warranty?
We will continue to honor all lifetime warranties for our previous wallets (Armour Wallet / Warrior Wallet). If you have any issues please contact our friendly support team and they will send you whatever replacement parts you require free of charge.
Axwell Wallet Product FAQ's
When can I get the Axwell Wallet?
You can get access to the all-new Axwell Wallet Collection here.
Can you tell me more about the Axwell Wallet?
Hate bulky pockets? We do too! That’s why we invented the Axwell Wallet, the most customizable minimalist wallet ever made.
Carry up to 12 cards, cash, and more at a fraction of the size of a traditional wallet. Fits comfortably in your front pocket to prevent back pain and pickpocketing. Blocks RFID theft to keep your identity protected.
Our Mag-Lock™ technology allows you to easily mix and match magnetic cover plates to fit your look and style.
Customize your wallet with our included cash strap and money clip.
Can you tell me more about the Axwell Wallet Cover Plates?
Want to customize your wallet? No problem!
Change the look of your Axwell Wallet with our Cover Plates.
Built with our Mag-Lock™ technology. Mix and match different colors to fit your look and style.
Designed to block RFID theft to keep your personal information safe at all times.
What will the Axwell Wallet include?
What’s in the box - wallet, cash strap, money clip.
Does it come with a lifetime warranty?
Yes you bet! Axwell Wallets will come with a no-hassle, no-rhetoric lifetime guarantee. When you spend your hard-earned money on our wallet, you can do so knowing it will remain fully-functional and defect-free.
Why should I upgrade to the Axwell Wallet?
1. Replacement Cover Plates
This was the biggest issue with our old wallet design. Our customers had to buy a new wallet every time their cover plates got damaged. Now you can just swap out the cover plates at a fraction of the cost.
2. Customizable
We don't call it the most customizable wallet ever made for nothing. Every person has their own wants and needs in a wallet. We wanted to be able to deliver a product you can customize to however you like. So we made it very easy to disassemble. Next we developed accessories and cover plates so you can set up your wallet to match your style.
3. Easy To Disassemble
Our goal was to get rid of screws because they fall out, require a screw driver, strip easily, can easily be lost, and don't look very aesthetically pleasing. Switching to our new Mag-Lock™ technology allows our customers to disassemble their wallet in seconds. By doing this you can now swap out replacement parts, change the cover plates, clean your wallet inside and out, and add new accessories.
4. Collect Cover Plates
We plan to launch new cover plates every quarter and will continue to launch limited edition designs and limited release collaborations over the years. This gives you the chance to collect your favourite cover plates. You can also mix and match different colors to go with your look and style for that day.
What wallet accessories will you be offering?
- Chipolo x Axwell Tracker Bundle - Bluetooth tracker and storage.
- Mission Multi-Tool Card - 23 everyday tools you can fit in your wallet.
- Coin Tray - Hold coins, keys, and small valuables in your wallet.
- Money Clip - Carry the cash you need on the go.
- Cash Strap - Upgraded elastic strap to hold cash, tracker, and more.
We have plans to launch a bunch more accessories very soon. If you have any ideas feel free to email our support staff with suggestions.
When Will Axwell Launch?
The new brand will officially launch on Friday, February 18, 2022.
From the bottom of my heart, thank you. We would not have got to where we are today without the love and support from our incredible customers. We look forward to serving you in 2022 and beyond.
Joel - Founder and CEO
